We help companies surpass revenue targets and customer expectations by building successful sales organizations.
“(ser-tey-zuh) Spanish for certainty, assurance, surety, quality of truth”
Certeza Consulting Group focuses solely on helping Private Equity and their Portfolio Senior Executives across many industries drive excellence and accelerate growth for their sales teams. We help senior executives build a high-performance sales culture to drive positive change in their organizations. We help them transform by establishing focus and equipping them to radically improve how they work with customers. We co-create solutions that build capability and consistency in results.
Our work focuses in the following areas of sales force effectiveness:
Audit and Assessment
Strategy
Sales Process Development & Execution
Sales Management Practices
Territory and Account Planning
Professional Development
We assist you and your sales management teams to drive growth, establish focus, and radically improve your sales effectiveness.
What we hear from Private Equity Firms…
“We are hit and miss on a company’s top line potential…”
“Value is justified with formulas and gut instinct…”
“Our competitive strategies are not working…”
How we help
Provide an understanding of the real revenue potential of acquisition targets through sales and marketing due diligence
Ensure confidence with purchase offerings based on achievable performance metrics and a structured attainment plan
Enhance the value of portfolio companies (Increase revenue and EBITDA)
Build sustainable sales culture changes that drive revenue and shareholder value
Provide consistent measurement, reporting, and forecasting
What we hear from portfolio companies:
“We spend a lot of time and resources on opportunities that never close…”
We know we are underperforming, what we don’t know is why…”
“We need a solid plan that works if we are going to meet the revenue goals…”
In partnership with portfolio companies we will:
Increase organic revenue through sales enablement
Create a common language across the organization to help scale and unify
Build synergies across sales, marketing and management
Improve sales and management productivity
Reduce cost of sales, shorten sales cycles, and increase win ratios
Ensure consistent measurement, reporting, and forecasting
Areas of Practice
Assessment/Audit - Understanding where you are today against a set of sales best practices is one of our key strengths.
Plan - Build a Sales Effectiveness Plan with a sales process roadmap for building a high performing sales culture.
Deliver - Leverage sales learning & development best practices with expertise and tools to build sales skills, knowledge and confidence resulting in sustainable behavior.
